Speaking from the Sydney offices of her media and marketing company, AZK Media, she explains why she shares updates about her six-year-old daughter. "I was a journalist for 20 years and I can spot marketing rigmarole and a contrived script. You have to be your crude, authentic self to attract your audience."
She wouldn't have posted this material a few years ago, but with the pandemic Zoom meetings intruded into the domestic space. This has changed everything. "Before Covid families didn't exist for your work colleagues. Now they've seen the families and it makes us more interesting."